16. November 2015 | USA | Products

nora unveils noraplan® valua: inspired by nature and designed by customers

Salem, NH (Nov. 16, 2015)—nora systems, Inc., a leading manufacturer of commercial rubber floor coverings, introduces noraplan® valua. The embodiment of nature inspired texture and detail, noraplan® valua carries the outside elements of nature indoors while meeting the combined values of ultra-durable performance and well-being for today‘s healthcare market, with a focus on patient centered environments.

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noraplan valua offers a calmingly tranquil color palette of 32 nature-inspired hues in two unique design options that offer varying degrees of contrast and a seamless natural texture. Available in sheet and planks, the floor covering lends itself to a variety of applications in healthcare settings.

“The inspired by nature theme begins with the product name. The name ‘valua’ comes from the Finnish language and means flow, which perfectly captures the idea that natural rubber flows directly from the tree into this product. The goal was to capture the essence, shades, and surfaces found in nature,” said Tim Cole, vice president of marketing at nora systems, Inc., North America. “We like to say that noraplan valua is inspired by nature and designed by our customers, whose ideas, experience, and feedback have resulted in a beautifully versatile floor covering that meets the changing and challenging demands unique to healthcare spaces.”

Those who install noraplan valua will appreciate its durability and the ergonomic properties that deliver comfort underfoot to healthcare providers who spend long periods of time on their feet. The floor covering also offers these attributes important to a healing environment:

  • Simple maintenance regimen that requires little more than water and uses no waxes, sealants or harsh cleaners
  • Improved acoustics thanks to excellent footfall sound absorption
  • Naturally bacteriostatic and fungistatic
  • Dense, nonporous surface that helps repel dirt and bacteria while resisting stains
  • Absence of polyvinyl chloride (PVC), phthalates and halogens
  • Contributes to healthy indoor air quality
  • GREENGUARD Gold Certified for low VOC emissions
  • Exceeds OSHA regulations for slip resistance
  • Extended life cycle—as long as 30 years—which reduces the need for frequent removal and disposal

Like all nora floor coverings, noraplan valua coordinates with other products in the nora portfolio of more than 300 standard colors and patterns to create a coordinated look throughout a facility.

To learn more about noraplan valua, visit the nora website at /united-states/en/products/noraplan-valua.

* The text can be freely used. Publication of images in connection with press releases of nora systems GmbH is free of charge if the source is quoted. The copyright can be found under Image Properties >> Details. The use for advertising purposes is not permitted. We ask for a specimen copy.


About nora

nora by Interface is the commercial rubber flooring brand of Interface, Inc. Produced in Germany for more than 70 years, nora premium rubber solutions help to support operations, efficiencies, health, safety and well-being with sustainable flooring that eases maintenance, reduces noise, and provides added comfort underfoot.

Interface, Inc., (NASDAQ: TILE) is a global flooring solutions company and sustainability leader, offering an integrated portfolio of carpet tile and resilient flooring products that includes Interface® carpet tile and LVT, nora® rubber flooring, and FLOR® premium area rugs for commercial and residential spaces. Made with purpose and without compromise, Interface flooring brings more sophisticated design, more performance, more innovation, and more climate progress to interior spaces. A decades-long pioneer in sustainability, Interface remains “all in” on becoming a restorative business. Today, the company is focusing on carbon reductions, not offsets, as it works toward achieving its verified science-based targets by 2030 and its goal to become a carbon negative enterprise by 2040.

Learn more about Interface at interface.com and blog.interface.com, nora by Interface at nora.com, FLOR at FLOR.com, and our sustainability journey at interface.com/sustainability. 

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